references/dashboard-templates.md
A supporting file of the product-analytics skill.
Dashboard Templates
1. Executive Dashboard Template
Purpose: quick company-level product signal for leadership.
Sections:
- North Star trend (current, target, trailing 12 periods)
- Growth summary (new users/accounts, activation)
- Retention summary (short-term + medium-term cohorts)
- Revenue-linked product indicators
- Risks and actions
Suggested KPI block:
| KPI | Current | Target | Delta | Owner | Action |
|---|---|---|---|---|---|
| North Star | |||||
| Activation Rate | |||||
| W8 Retention | |||||
| Paid Conversion |
2. Product Health Dashboard Template
Purpose: monitor full user journey and detect bottlenecks.
Sections:
- Acquisition funnel by channel/segment
- Activation funnel with drop-off points
- Cohort retention matrix + curve chart
- Feature adoption distribution
- Reliability metrics tied to user outcomes
Recommended views:
- Weekly cohort retention heatmap
- Funnel stage conversion waterfall
- Segment comparison (SMB vs enterprise)
- New vs returning user behavior split
3. Feature Adoption Dashboard Template
Purpose: evaluate feature launch quality and ongoing usage.
Sections:
- Exposure and eligibility count
- First-use adoption rate
- Repeat usage rate (2nd, 3rd, nth use)
- Time-to-adoption from signup/activation
- Impact on primary outcomes (retention, conversion)
Adoption KPI examples:
| Metric | Definition |
|---|---|
| First-use adoption | Users who used feature at least once / eligible users |
| Repeat adoption | Users with 2+ uses / users with first use |
| Sustained adoption | Users with usage in 3 of last 4 weeks |
| Time to adoption | Median days from eligibility to first use |
Dashboard Design Rules
- Keep each dashboard to one decision horizon (weekly ops vs quarterly strategy).
- Always annotate major product releases on charts.
- Add threshold bands for risk detection.
- Show metric definitions next to charts.
- Include a short "what changed" narrative block.