templates/usage_habits.md

Usage Habits Survey Template

Scenario

We'd like to understand how you currently use {{category}} products in your daily life.

Occasions

{{occasions}}

Questions

Q1: Usage Frequency

For each occasion listed, how often do you use {{category}} products?

• "daily" — Every day or almost every day
• "weekly" — A few times a week
• "monthly" — A few times a month
• "rarely" — A few times a year
• "never" — Not applicable to me

Q2: Current Product

What {{category}} product do you currently use most? Include brand and approximate price if you remember.

Q3: Purchase Channel

Where did you last buy a {{category}} product? (e.g., online retailer, brand website, physical store, second-hand)

Q4: Decision Factors

Rank these factors by importance when choosing a {{category}} product: {{decision_factors}} (1 = most important, assign each a unique rank)

Q5: Pain Points

What frustrates you most about {{category}} products you've used? What's missing from the market?

Q6: Information Sources

When researching a {{category}} purchase, where do you look first? (e.g., friends/family, online reviews, social media, in-store, brand website)

Output Keys

Each persona response must include:

• usage_frequency: object with occasion → frequency string
• current_product: text (brand, model, price)
• purchase_channel: text
• factor_ranking: object with factor → rank integer
• pain_points: text (1-3 sentences)
• info_sources: array of up to 3 sources