templates/price_sensitivity.md

Price Sensitivity Survey Template

Scenario

You are considering purchasing the following product:

{{product_description}}

We'd like to understand how price affects your purchase decision.

Price Points

{{price_points}}

Questions

Q1: Maximum Willingness to Pay

What is the absolute maximum you would pay for this product? Give a specific dollar amount.

Q2: Purchase Intent at Each Price

For each price point listed above, rate your purchase likelihood: 1 = Definitely not buying 2 = Probably not 3 = Maybe 4 = Probably yes 5 = Definitely buying

Q3: Value Perception

At the lowest price point, would you worry about the quality? At the highest price point, what would you need to see to justify it?

Q4: Competitive Reference

What do you currently pay for a similar product, or what would you expect to pay based on your experience?

Q5: Price-Quality Tradeoff

If you had to choose between a cheaper option with fewer features and an expensive option with all features, which would you lean toward? Explain your reasoning.

Output Keys

Each persona response must include:

• max_wtp: integer (dollar amount)
• intent_by_price: object with price_point → integer 1-5
• value_perception: text (2-3 sentences)
• competitive_reference: integer (dollar amount) or "unsure"
• price_quality_preference: "cheaper"|"expensive"|"depends"
• reasoning: 2-3 sentences in persona's voice