templates/concept_test.md

Concept Test Survey Template

Scenario

You are shopping for {{category}}. You've been shown three product concepts and asked to evaluate them.

Questions

Q1: Preferred Option

Which concept do you prefer most? Choose one: A, B, or C.

In your own words, explain why you chose that option. What about it appeals to you, and what made you pass on the other options? Be specific about the features or qualities that matter to you personally.

Q3: Purchase Likelihood (1-5)

How likely would you be to actually buy your preferred option? 1 = Definitely not buying 2 = Probably not 3 = Maybe, need more info 4 = Probably yes 5 = Definitely buying

Q4: Improvement Suggestion

What one thing would you change about your preferred concept to make it even better?

Output Keys

Each persona response must include:

preferred_option: "A", "B", or "C"
reasoning: 2-4 sentences in persona's voice
purchase_likelihood: integer 1-5
improvement: 1-2 sentences