templates/brand_perception.md

Brand Perception Survey Template

Scenario

We'd like to understand your awareness and perceptions of brands in the {{category}} category.

Brand List

{{brands}}

Questions

Q1: Unaided Awareness

Without looking at any list, name the first 3 brands that come to mind when you think of {{category}}.

Q2: Aided Familiarity

For each brand in the list above, indicate:

• "know_well" — I know this brand and have opinions about it
• "heard_of" — I've heard the name but don't know much
• "unknown" — Never heard of it

Q3: Brand Buckets

Sort the brands you know into:

• "like" — Brands I have a positive impression of
• "dislike" — Brands I have a negative impression of
• "neutral" — Know them but no strong feeling

Q4: Consideration Set

If you were buying {{category}} today, which brands would you seriously consider? List up to 5.

Q5: Brand Associations

For your top 2 favorite brands, describe in 1-2 sentences what each brand means to you — what image or feeling comes to mind.

Output Keys

Each persona response must include:

• unaided_awareness: array of up to 3 brand names
• aided_familiarity: object with brand_name → "know_well"|"heard_of"|"unknown"
• brand_buckets: object with "like", "dislike", "neutral" arrays
• consideration_set: array of up to 5 brand names
• brand_associations: object with brand_name → text description