references/report-template.md
A supporting file of the persona skill.
One-Pager Report Template
The default report format for topic-only mode. Claude generates this directly
from results.json without running Python scripts.
# [Survey Type]: [Topic] — Virtual Research Report
**Date**: YYYY-MM-DD | **Panel**: N personas
## Panel Overview
| # | Name | Age | Occupation | Profile | Preferred |
|---|------|-----|------------|---------|-----------|
| 1 | ... | ... | ... | ... | ... |
## Key Findings
1. [Most important insight]
2. [Second insight]
3. [Third insight]
## Profile Analysis
**[Profile label]** (Name, Age):
[2-3 sentences on this persona's response pattern, key drivers, and notable choices]
**[Profile label]** (Name, Age):
[2-3 sentences]
...
## Notable Verbatims
> "[Direct quote from reasoning field]" — Name, Age, Occupation
> "[Another quote]" — Name, Age, Occupation
## Caveats
- Virtual panel of N personas; directional only
- Not statistically representative; use for hypothesis generation
- AI-generated responses may exhibit positivity biasReport Generation Rules
- Key Findings: Synthesize 3-5 insights from the response data. Focus on patterns, splits, and surprises — not summaries of each persona.
- Profile Analysis: One paragraph per persona. Highlight what drove their choice and how their personality/background influenced it.
- Notable Verbatims: Pick 2-3 quotes from the most relevant free-text fields
for the survey type (
reasoning,pain_points,brand_associations, etc.). Choose quotes that sound authentic and persona-specific. - Caveats: Always include. Adjust the sample size caveat to match actual N.