references/output-template.md

# Customer Journey Map: [Product/Service Name]

## Document Info
- **Date Generated**: [date]
- **Product/Service**: [name]
- **Target Persona**: [persona description]
- **Channels**: [list]
- **Assumptions**: [any assumptions made due to missing inputs]

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## Executive Summary
[2-3 paragraph overview of the entire journey, key findings, and top 3 recommended improvements]

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## Journey Overview Diagram

[Mermaid journey diagram -- see references/mermaid-diagrams.md]

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## Stage 1: Awareness

### Touchpoints
[Table: Touchpoint | Channel | Description | Owner]

### Customer Actions
[Bulleted list of what the customer does at this stage]

### Customer Thoughts
[Bulleted list of what the customer is thinking/asking]

### Emotional State
[Description of emotional state with sentiment indicator: Positive / Neutral / Negative / Mixed]

### Pain Points
[Numbered list of friction points and frustrations]

### Opportunities
[Numbered list of improvement opportunities]

### Key Metrics
[Table: Metric | Description | Target | Measurement Method]

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[Repeat full section structure for Stages 2-7]

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## Cross-Stage Analysis

### Emotional Journey Arc
[Description of how emotions shift across stages, identifying the highest and lowest points]

### Critical Moments of Truth
[Numbered list of the 5-8 most decisive moments in the entire journey where the customer either deepens commitment or considers leaving]

### Handoff Points
[Table: From Stage | To Stage | Handoff Mechanism | Risk Level | Mitigation]

### Drop-off Risk Assessment
[Table: Stage | Drop-off Trigger | Likelihood (High/Med/Low) | Impact | Prevention Strategy]

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## Mermaid Journey Diagram (Full Detail)

[Complete Mermaid journey diagram with all stages, touchpoints, and satisfaction scores]

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## Recommended Improvements

### Priority 1: Quick Wins (0-30 days)
[Numbered list with description, expected impact, effort level, and owner]

### Priority 2: Medium-Term (30-90 days)
[Numbered list with description, expected impact, effort level, and owner]

### Priority 3: Strategic (90+ days)
[Numbered list with description, expected impact, effort level, and owner]

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## Metrics Dashboard

### Stage-Level Metrics
[Table: Stage | Primary KPI | Secondary KPI | Target | Current Baseline (if known)]

### Journey-Wide Metrics
[Table: Metric | Description | Formula | Target]

### Measurement Cadence
[Table: Metric Category | Frequency | Tool/Method | Owner]

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## Appendix

### Persona Deep Dive
[Detailed persona profile including demographics, psychographics, goals, frustrations, preferred channels, and decision-making style]

### Channel Effectiveness Matrix
[Table: Channel | Best For Stage(s) | Reach | Cost | Conversion Impact | Priority]

### Competitive Journey Comparison
[Brief comparison of how competitors handle 2-3 key journey stages differently]

### Glossary
[Definitions of any industry-specific or methodology-specific terms used]