references/mermaid-diagrams.md
A supporting file of the customer-journey-mapper skill.
Mermaid Diagram Requirements
Generate TWO Mermaid diagrams in the document. All diagrams must use valid syntax that renders correctly.
1. Journey Overview Diagram (near the top)
A simplified journey diagram showing the high-level flow:
journey
title Customer Journey: [Product Name]
section Awareness
Discovers problem: 3: Prospect
Finds brand via search: 3: Prospect
Reads blog content: 4: Prospect
section Consideration
Requests demo: 4: Prospect
Attends webinar: 4: Prospect, Sales
Compares alternatives: 3: Prospect
section Decision
Negotiates pricing: 3: Prospect, Sales
Signs contract: 5: Customer, Sales
section Onboarding
Completes setup: 4: Customer, Support
First value moment: 5: Customer
section Retention
Regular usage: 5: Customer
Contacts support: 3: Customer, Support
section Expansion
Upgrades plan: 4: Customer, Sales
Adds team members: 5: Customer
section Advocacy
Writes review: 5: Advocate
Refers colleague: 5: Advocate2. Full Detail Diagram (in the dedicated section)
A more comprehensive diagram with granular touchpoints and accurate satisfaction scores (1-5) based on the analysis. Each touchpoint must have a realistic satisfaction score reflecting the emotional state described in the stage analysis.
Satisfaction Scoring Guide
Use this scale consistently across all diagrams and analysis:
| Score | Meaning | Emotional State |
|---|---|---|
| 1 | Extremely frustrated | Angry, considering abandoning |
| 2 | Dissatisfied | Annoyed, experiencing significant friction |
| 3 | Neutral | Neither positive nor negative, functional |
| 4 | Satisfied | Positive experience, expectations met |
| 5 | Delighted | Exceeded expectations, memorable positive moment |